So media monitoring involves media — not difficult to figure out, right? But since media comprises so many types and forms, how can you know if it will be valuable when it comes to the specific kind of media that you are in? Find out here:

There are four types of media — in the general sense — and yes, media monitoring covers them all! Here's a small breakdown of each and how media monitoring observes them respectively.

Digital

Digital refers to anything online — websites, blogs and news platforms.

Social

This area usually refers to social media platforms, such as Facebook, Instagram or X.

Print

As the name suggests, this refers to anything that's tangibly printed. Think newspapers or magazines.

Broadcast

Broadcast refers to media types that have audio or visual elements, like radio and TV.


How does media monitoring cover all of these? Why not get in touch to find out?

These media spaces are always adapting. Here's How print media monitoring has changed.

*Image courtesy of Canva