News and Insights

Three reasons why the education sector needs media monitoring

Individuals working in the education industry have a lot of demands that need to be accommodated for. Whether it is events, scholars, parents or the government, there are always certain key deliverables that need to be tracked to create a consensus of stability within the sphere.

Industry Insights

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The power of data-driven marketing

Are your marketing efforts not showing the desired results? Then it may be time for your brand to enrich its strategy by taking a more data-driven approach. But what does this mean and why should you care? Let's find out.

Industry Insights

Utilising peak time slots in media monitoring

In broadcast media, time really is money. This is because some time slots are simply more commercially viable for your organisation to receive coverage than with others. In other words, you are more likely to profit off of media coverage that is being aired at specific times.

Industry Insights

Three reasons why PR pros need to cut back on jargon

As a PR professional, you are the communication expert — which means that it’s tempting to prove that you know exactly what you are talking about. You might think that jargon and buzzwords are a great way to show that, but in reality, it’s not.

Industry Insights

Three PR trends to look out for in 2022

New year, new PR trends. But which trends in the public relations field will hold the greatest influence in the coming year? Whether it’s the integration of PR and marketing or a shift to being more analytical — how can you integrate these trends into your strategy?

Industry Insights

Four industries that you might not expect can use media monitoring

The insights that media monitoring offers businesses are invaluable. Sometimes, however, the lines can get blurred when it comes to determining which industries need this service and which ones don't.

Industry Insights