Industry News and Insights

How Media Monitoring Enhances Market Research

Brands often call on media monitoring after the fact. Once a campaign is launched, we are often desperate for some monitoring and feedback. But what about the before? Have you ever thought of using media monitoring to gather market research?

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Media Monitoring and SEO

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How print media monitoring has changed

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Brand narratives versus brand stories

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The Importance of Context in Media Monitoring

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Latest from Newsclip

The Role of Media Monitoring in PR Campaigns

PR campaigns are a major part of a brand's survival. Creating awareness for a new brand, maintaining the brand's reputation and everything in between requires a PR campaign. The outcome can have a lasting impact on the brand. That is why media monitoring plays such a crucial role in PR campaigns.

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Why AVE Matters for Your Brand's Media Mentions

In media monitoring, different metrics can be used to determine the significance of the media coverage your brand receives. This includes the Advertising Value Equivalent, or AVE, which indicates the value of a mention in a publication, website or broadcast timeslot. Here's why it's important to use it.

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The Importance of Media Monitoring in Today's Digital Landscape

We live in a fast-paced digital world, and for any brand or business that wants to succeed it is necessary to stay relevant and competitive — this is exactly what media monitoring can do for you!

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The Importance of Media Monitoring for Brand Reputation

Reputation can make or break a brand. The modern consumer needs more than just a good product; they look at the whole image of a brand. That is why brands have to do everything possible to protect their reputation. Media monitoring assists a brand's reputation in the following ways:

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How important is the clip count?

Media monitoring helps brands find the content they have created and content created about them by others. Brand mentions are recorded as clips, and some brands receive more or less clips than others. But how important is a brand's clip count?

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