Industry News and Insights


Three reasons press releases are still important

Some may believe that with all the advancements and changes in the media industry, press releases may not be as important as they once were. Well, we are here to tell you that press releases are here to stay! And here is why:

Industry Insights

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How media monitoring can enhance your marketing strategy

Working in marketing can be really stressful; not only do you need to create and implement your marketing strategy, but you also need to make sure that your marketing efforts are actually working. There are many ways marketers can check that, but the tool you should be using is media monitoring.

Industry Insights

Media monitoring in the entertainment industry

The entertainment industry doesn't need anyone's help to stay relevant, but the industry itself encompasses so many different things. Every movie or show wants to be a hit, which is why they have a team working overtime to get media coverage. But can they reach their goals without media monitoring?

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Why B2B brands need media monitoring

For business-to-business (B2B) brands, marketing and closing sales take longer than for business-to-consumer (B2C) brands. Decision-making requires a team, not just an individual. This makes the process harsher on B2B brands than in a B2C context. Media monitoring can help.

Industry Insights

Media monitoring terms you should know (second edition)

There are a few phrases you should start becoming familiar with if you have recently signed up for media monitoring — or are even considering it. This way, you won't feel overwhelmed when your reports start rolling in because you understand the lingo!

Industry Insights

How to use media monitoring data for strategic marketing

Every marketer wants their campaigns and strategies to be successful, but it is not always simple. However, media monitoring can provide marketers with an extra push to success if they know how to use it. Here's how to maximise your marketing potential using media monitoring data:

Industry Insights: Infographic