Industry News and Insights

Types of media monitoring

So media monitoring involves media — not difficult to figure out, right? But since media comprises so many types and forms, how can you know if it will be valuable when it comes to the specific kind of media that you are in? Find out here:

Industry Insights

Latest from Newsclip

Three reasons press releases are still important

Some may believe that with all the advancements and changes in the media industry, press releases may not be as important as they once were. Well, we are here to tell you that press releases are here to stay! And here is why:

Industry Insights

How print media monitoring has changed

When you hear the term print media, chances are you think of newspapers and magazines in hard copy form. Times have changed. In the same way that the concept of print media evolved, so has the monitoring of media — especially print media. Read on to find out what those changes are.

Industry Insights

Brand narratives versus brand stories

Ever heard about brand storytelling? Ever thought that it was just a brand narrative? Then read on because here's how the two stand apart — as well as what you should know about each of them. 

Industry Insights

Why you should subscribe to broadcast media monitoring

Any brand or company should know what is being said about them — and many brands nowadays just focus on social media or online. However, there is a medium that should definitely not be forgotten — and that is broadcast!

Industry Insights

Media monitoring and crisis management

We live in a world where things change so quickly that it can be difficult to keep up. One moment your brand is on top of the world and the next thing you know, you are in the midst of a crisis, desperate to find your way out. Read on to find out how media monitoring can be your map out of a crisis.

Industry Insights