Industry News and Insights

How to Increase Your Brand's Media Coverage

In order to build a strong brand identity and be a familiar, recognisable brand in the public eye, your brand needs to increase its visibility. A key step in increasing brand visibility is focusing on your brand’s media coverage.

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Media Monitoring and SEO

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How print media monitoring has changed

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Brand narratives versus brand stories

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The PR Pro's Guide to Navigating South Africa's Media Landscape

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Latest from Newsclip

Can Public Figures Benefit from Media Monitoring?

Large corporations are not the only brands that can benefit from staying informed about their media coverage. The same goes for small businesses, political parties or even public figures. This blog outlines how public figures can benefit from media monitoring.

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Different Types of Journalists

Journalism is a dynamic field that consists of more than your evening newscaster. Whether you are looking to start a career in this field or a PR looking to make the right connection, there's a form of journalism suited for every interest.

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How Community Media Coverage Strengthens a Brand

A brand's media coverage can be assigned an estimated monetary value by calculating its AVE. If AVE were the only indicator of the value of media coverage, community media coverage would be less valuable than commercial media coverage. However, the value of community media coverage lies elsewhere.

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Three Tips For Writing a Press Release

A key skill for PR professionals is crafting compelling and effective press releases. Although practice is important, adhering to certain guidelines can help significantly in attaining the desired outcomes and achieving your objectives with every release you issue.

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Why Reputation Management Is Important in 2025

Reputation management is when brands implement strategies to improve the perception held of them by the public. This is done through monitoring public perceptions and media coverage, responding to positive and negative events constructively and building a strong public presence.

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