Industry News and Insights


How important is the clip count?

Media monitoring helps brands find the content they have created and content created about them by others. Brand mentions are recorded as clips, and some brands receive more or less clips than others. But how important is a brand's clip count?

Industry Insights

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Media monitoring in the entertainment industry

The entertainment industry doesn't need anyone's help to stay relevant, but the industry itself encompasses so many different things. Every movie or show wants to be a hit, which is why they have a team working overtime to get media coverage. But can they reach their goals without media monitoring?

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Why B2B brands need media monitoring

For business-to-business (B2B) brands, marketing and closing sales take longer than for business-to-consumer (B2C) brands. Decision-making requires a team, not just an individual. This makes the process harsher on B2B brands than in a B2C context. Media monitoring can help.

Industry Insights

Media monitoring terms you should know (second edition)

There are a few phrases you should start becoming familiar with if you have recently signed up for media monitoring — or are even considering it. This way, you won't feel overwhelmed when your reports start rolling in because you understand the lingo!

Industry Insights

How to use media monitoring data for strategic marketing

Every marketer wants their campaigns and strategies to be successful, but it is not always simple. However, media monitoring can provide marketers with an extra push to success if they know how to use it. Here's how to maximise your marketing potential using media monitoring data:

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How media monitoring can optimise a leads strategy

There are many strategies for lead generation and sales. But how do you ensure that your chosen strategy reaches its full potential? Media monitoring not only helps you evaluate your success but also guides you toward a stronger, more effective strategy.

Industry Insights: Infographic