News and Insights

Three ways media monitoring is a content creator's little helper

Three ways media monitoring is a content creator's little helper

Media monitoring is the helping hand that every content creator needs. This is because its services can assist a writer in finding new content ideas or improving their strategies — creators can find all the answers they need!

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How to use Newsclip insight to your brand’s benefit in 2020
How to use Newsclip insight to your brand’s benefit in 2020

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How nonprofits can benefit from media monitoring
How nonprofits can benefit from media monitoring

Industry Insights

Three reasons why advertisers should monitor their competitors
Three reasons why advertisers should monitor their competitors

Industry Insights

Change brings hope amidst the crisis
Change brings hope amidst the crisis

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Latest from Newsclip

Three types of media coverage your brand should have

Positive media coverage can be a powerful tool for PR professionals and marketers alike. Why? Because it puts your business in the spotlight as a credible thought-leader in your industry. This can help you to represent your brand as more trustworthy to your customer base.

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Everything you need to know about earned media value

Earned media value (EMV) is a term that's often used but not always understood. This kind of measurement draws on a bunch of metrics to show the worth of content created by external parties and users. For those who aren't fully aware about this gauge, check out the what, why and hows about it right here!

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Three questions PR pros should ask their media monitoring provider

Media monitoring and public relations go hand in hand. If you are a PR pro looking to keep an eye on your media spend and brand conversations, or if you’re wanting to manage crises effectively, then you need this service provider. 

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What the POPI Act means for media monitoring

Media monitoring deals with tons of information, such as clients’ details and historical data. With the Protection of Personal Information Act (POPIA) governing the processing of this data, you might be wondering what it means for these services and for your business. Let’s dive in!

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Four digital marketing metrics you need to measure

Knowing what digital marketing metrics to track is crucial when it comes to measuring the success of your campaigns. Whether you want insight into how your brand is perceived online, or if you want to know what competitors are up to — metrics can help you figure it all out!

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