Industry News and Insights


Media Monitoring: Necessity, not luxury

In recent years, media monitoring has become a major part of business intelligence, providing important insights into the conversation surrounding your brand as well as your competitors.

The media is where key business conversations take place. It is important to know how your brand is being portrayed in the media so that you build a positive perception of your brand.

Industry Insights

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Five ways to future-proof your PR strategy

To remain ahead of the curve, you need to be constantly thinking about your public relations strategy for tomorrow, not just today. Considering the pace at which everything is moving, including digital innovation within the industry, it’s more necessary than ever to keep your focus on the future.

Industry Insights

4 ways to WOW your PR clients with great reporting

The PR industry is as competitive as ever, and it looks as if 2019 will be no exception. The battle to stand out from competitors continues, and the best way to get noticed is to deliver exactly what your clients need.

Industry Insights

The value of radio for brands

When you think of the elements that make up a modern-day marketing strategy, radio might not come to mind immediately. However, don’t forget that, together with print and digital media, radio forms an integral part of a successful omnichannel strategy.

Industry Insights

30 Marketing buzzwords you need to know

Content may be king in marketing, but buzzwords are a pretty close second. To make sure you’re at your peak, we’ve put together a list of terms that every marketer should know. Ready to grow your vocabulary?

Industry Insights

Three ways brand tracking can help you manage a PR crisis

A crisis is one thing that very few PR professionals want to think about. However, crisis management is a critical part of any good PR plan. Did you know that brand tracking can help you prepare for a crisis, deal with it and report on it when it’s all over? Let’s find out how.

Industry Insights