News and Insights

Three reasons why media monitoring is critical in PR

Three reasons why media monitoring is critical in PR

Media monitoring has become a vital tool for PR professionals facing the daunting task of identifying all the media coverage that mentions their clients in a constantly-growing amount of data in the public domain.

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Three ways brand tracking can help you manage a PR crisis
Three ways brand tracking can help you manage a PR crisis

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The role of data, information and insights in your brand strategy
The role of data, information and insights in your brand strategy

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How AI is helping Newsclip’s clients stay ahead of the rest
How AI is helping Newsclip’s clients stay ahead of the rest

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Seven awesome ways to use media monitoring right now
Seven awesome ways to use media monitoring right now

Industry Insights

Latest from Newsclip

100 words or less: Four brand tracking questions answered

So you’ve heard the term ‘brand tracking’ before, but you have some questions about it. Don’t worry – we’ve got you covered. We’ve put together a list of the four most commonly asked questions and answered them in 100 words or less.

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Four reasons why you should invest in media monitoring

Media monitoring helps you keep an eye on how brands are portrayed in the media. By gathering data on your brand, or your clients, these tools can provide valuable information about your media coverage – and what it means for you. Ready to do some media monitoring?

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Four things you didn’t know Gate5 could do

Gate5, Newsclip’s online platform, lets you view all your media coverage in one place. On top of that, it has some exciting features that you might not know about. Ready to find out what Gate5 can do for you?

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Why Newsclip turned to AI for brand tracking

In today’s digital age, Big Data is everywhere. Because of this, brands need to shape up their data-processing systems or ship out. Newsclip has been invested in artificial intelligence (AI) technology since the early 2000s – putting them well ahead of the curve.

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Three signs you need to invest in an advert monitoring service

Advert monitoring is a sure fire way for you, as a marketer, to stay up to date with the ‘where’ and the ‘how’ of your brand’s advertising. This raises the question: how do you know if it’s the right fit for you?

Industry Insights