Industry News and Insights

The difference between brand tracking and media monitoring

The difference between brand tracking and media monitoring

Brand tracking and media monitoring are two terms that many brands often confuse with one another. Understanding that these terms are not the same will allow you to see the benefits that each of these services hold for your brand.

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What exactly <i>is</i> media monitoring?
What exactly is media monitoring?

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4 ways to WOW your PR clients with great reporting
4 ways to WOW your PR clients with great reporting

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How to write a great blog article in 10 easy steps
How to write a great blog article in 10 easy steps

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How to create a winning content strategy
How to create a winning content strategy

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Media Monitoring: Necessity, not luxury

In recent years, media monitoring has become a major part of business intelligence, providing important insights into the conversation surrounding your brand as well as your competitors.

The media is where key business conversations take place. It is important to know how your brand is being portrayed in the media so that you build a positive perception of your brand.

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Five ways to future-proof your PR strategy

To remain ahead of the curve, you need to be constantly thinking about your public relations strategy for tomorrow, not just today. Considering the pace at which everything is moving, including digital innovation within the industry, it’s more necessary than ever to keep your focus on the future.

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The value of radio for brands

When you think of the elements that make up a modern-day marketing strategy, radio might not come to mind immediately. However, don’t forget that, together with print and digital media, radio forms an integral part of a successful omnichannel strategy.

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30 Marketing buzzwords you need to know

Content may be king in marketing, but buzzwords are a pretty close second. To make sure you’re at your peak, we’ve put together a list of terms that every marketer should know. Ready to grow your vocabulary?

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10 PR trends to look out for in 2019

The world is ever-changing, which means that professionals in the public relations industry always need to be up to date with the latest trends. On top of that, they need to understand how to react to the trends to get the most out of their PR efforts. Let’s see what 2019 has in store for the PR industry.

Industry Insights