Industry News and Insights

The Importance of Media Monitoring in Today's Digital Landscape

The Importance of Media Monitoring in Today's Digital Landscape

We live in a fast-paced digital world, and for any brand or business that wants to succeed it is necessary to stay relevant and competitive — this is exactly what media monitoring can do for you!

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Three reasons press releases are still important
Three reasons press releases are still important

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How print media monitoring has changed
How print media monitoring has changed

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Brand narratives versus brand stories
Brand narratives versus brand stories

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The Importance of Media Monitoring for Brand Reputation
The Importance of Media Monitoring for Brand Reputation

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Latest from Newsclip

How important is the clip count?

Media monitoring helps brands find the content they have created and content created about them by others. Brand mentions are recorded as clips, and some brands receive more or less clips than others. But how important is a brand's clip count?

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How media monitoring can enhance your marketing strategy

Working in marketing can be really stressful; not only do you need to create and implement your marketing strategy, but you also need to make sure that your marketing efforts are actually working. There are many ways marketers can check that, but the tool you should be using is media monitoring.

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Media monitoring in the entertainment industry

The entertainment industry doesn't need anyone's help to stay relevant, but the industry itself encompasses so many different things. Every movie or show wants to be a hit, which is why they have a team working overtime to get media coverage. But can they reach their goals without media monitoring?

Industry Insights: Infographic

Why B2B brands need media monitoring

For business-to-business (B2B) brands, marketing and closing sales take longer than for business-to-consumer (B2C) brands. Decision-making requires a team, not just an individual. This makes the process harsher on B2B brands than in a B2C context. Media monitoring can help.

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Media monitoring terms you should know (second edition)

There are a few phrases you should start becoming familiar with if you have recently signed up for media monitoring — or are even considering it. This way, you won't feel overwhelmed when your reports start rolling in because you understand the lingo!

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