Industry News and Insights

Should You Rebrand? Six Signs It Is Time For a Change

Rebranding is not just about updating your logo or hopping on yet another trend. Rather, it's a strategic marker of growth. Done right, rebranding can expand your audience, help you stand out and rebuild your brand reputation. But done wrong, it can confuse and dilute your brand loyalty.

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Media Monitoring and SEO

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How print media monitoring has changed

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Brand narratives versus brand stories

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Decoding the Impact of Influencer Mentions

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Latest from Newsclip

Why Every Brand Needs a Media Monitoring Strategy — Not Just Big Corporates

Media monitoring is essential for any brand aiming to expand, protect its reputation and maintain its relevance — not just a privilege for large companies with substantial PR budgets. Regardless of whether you're a startup, small or medium-sized enterprise, NGO, or individual brand, keeping track of media mentions is vital in our fast-paced, constantly connected world.

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How to Increase Your Brand's Media Coverage

In order to build a strong brand identity and be a familiar, recognisable brand in the public eye, your brand needs to increase its visibility. A key step in increasing brand visibility is focusing on your brand’s media coverage.

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The PR Pro's Guide to Navigating South Africa's Media Landscape

In South Africa, it is not just our people that are diverse — our media is as well. We have over 280 radio stations, a growing podcasting scene, regional newspapers, influential online platforms and a vibrant social media culture. All of which is gold to a PR who knows how to navigate this media melting pot.

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Can Public Figures Benefit from Media Monitoring?

Large corporations are not the only brands that can benefit from staying informed about their media coverage. The same goes for small businesses, political parties or even public figures. This blog outlines how public figures can benefit from media monitoring.

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Different Types of Journalists

Journalism is a dynamic field that consists of more than your evening newscaster. Whether you are looking to start a career in this field or a PR looking to make the right connection, there's a form of journalism suited for every interest.

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