News and Insights

Three ways media monitoring is a content creator's little helper

Media monitoring is the helping hand that every content creator needs. This is because its services can assist a writer in finding new content ideas or improving their strategies — creators can find all the answers they need!

Industry Insights

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Three types of media coverage your brand should have

Positive media coverage can be a powerful tool for PR professionals and marketers alike. Why? Because it puts your business in the spotlight as a credible thought-leader in your industry. This can help you to represent your brand as more trustworthy to your customer base.

Industry Insights

Everything you need to know about earned media value

Earned media value (EMV) is a term that's often used but not always understood. This kind of measurement draws on a bunch of metrics to show the worth of content created by external parties and users. For those who aren't fully aware about this gauge, check out the what, why and hows about it right here!

Industry Insights

Three questions PR pros should ask their media monitoring provider

Media monitoring and public relations go hand in hand. If you are a PR pro looking to keep an eye on your media spend and brand conversations, or if you’re wanting to manage crises effectively, then you need this service provider. 

Industry Insights

What the POPI Act means for media monitoring

Media monitoring deals with tons of information, such as clients’ details and historical data. With the Protection of Personal Information Act (POPIA) governing the processing of this data, you might be wondering what it means for these services and for your business. Let’s dive in!

Industry Insights

Four digital marketing metrics you need to measure

Knowing what digital marketing metrics to track is crucial when it comes to measuring the success of your campaigns. Whether you want insight into how your brand is perceived online, or if you want to know what competitors are up to — metrics can help you figure it all out!

Industry Insights