Some may believe that with all the advancements and changes in the media industry, press releases may not be as important as they once were. Well, we are here to tell you that press releases are here to stay! And here is why:

They drive search engine traffic

Using SEO keywords in a well-written press release guarantees that the search engine algorithm will drive as much traffic as possible to your website.

They increase credibility

Press releases are regarded as reliable sources of information, so press release creation on a regular basis contributes to public and media credibility.

They control the narrative

Whether you're facing a major crisis or your company is going through a change, a press release can help you control the narrative around your brand.

PS: Check out mypressoffice to publish your press releases!

If you found this piece interesting, check out our blog on Media monitoring and crisis management.

*Image courtesy of Canva