The importance of broadcast monitoring shows up in more than one place. Not only does it provide a powerful tool for brands and entities, but it ultimately aids society in understanding our past, contemporary position and future. Here's how:
Media monitoring tracks mentions, trends and behaviours of interest. It sources information from mediums associated with radio and television.
These insights can be collated to help brands gain insights for their unique benefit.
Broadcast monitoring can help study media concentration and
media diversity. It can also track "changes in targeted
norms, perceptions, awareness or behaviours related to outcomes of interest over time," assisting studies and research that benefit the public at large.
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Broadcast monitoring: a breakdown.*Image courtesy of Canva