The media, broadcast and monitoring are all strands of the same thread; together, they create a powerful offering for businesses and brands alike. What does such a combination entail? It's all right here:
Broadcast monitoring is a branch of media monitoring that tracks the output of radio or TV mediums.
It will track data, brands, events or keywords that have been mentioned or used within these particular mediums.
The tracking practices are dependent on the goal or purpose of the tracking inquiry and vary accordingly.
These can impact the following aspects of monitoring:
- time range
- reach
- report structure, and
- level.
This tool tracks mentions, trends and behaviours of interest using AI and media analysis.
There's more to the conversation though — here's
Why you should subscribe to broadcast media monitoring.*Image courtesy of Canva