Broadcast monitoring involves scanning through video and audio sources related to the client's request. This data is mostly found on broadcasting networks like radio and television.
With broadcast media monitoring, brands / businesses are able to keep track of all their mentions in the media. This is especially helpful when running a campaign or for reputation management.
Not only are brands / businesses able to monitor their own mentions, but they can also monitor their competition — therefore gaining valuable insights into their industry.
Now that you know why you should use broadcast media monitoring, check out our blog on
Brand management with media monitoring.
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