involves scanning through video and audio sources related to the client's request. This data is mostly found on broadcasting networks like radio and television.
With broadcast media monitoring, brands / businesses are able to keep track of all their mentions in the media. This is especially helpful when running a campaign or for reputation management.
Not only are brands / businesses able to monitor their own mentions, but they can also monitor their competition — therefore gaining valuable insights into their industry.
Now that you know why you should use broadcast media monitoring, check out our blog on Brand management with media monitoring
.*Image courtesy of Canva