If you are someone who is thinking about signing up for media monitoring or has just signed up, there are some terms that you should start familiarising yourself with. Once you know the basic terms, you definitely won't feel overwhelmed when your reports start coming in!

Terms in media monitoring

Advertising Value Equivalent (AVE)
The advertising value equivalent (AVE) indicates a particular advertising space's raw, unweighted value in a publication, website or broadcast timeslot.

Clip / Clipping
The print article, broadcast synopsis, website article or social media post where the keyword mention was found and cut.

Circulation
The figure indicates how many magazines or newspapers are sold and produced, including how many people are potentially exposed to the publication.

Keyword
Specific keywords or phrases used to identify relevant mentions.

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Looking for a bit more insight? Then take a look at these Media monitoring terms and definitions.

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