Media monitoring is not the most famous industry within the media landscape. That is why it's understandable if someone doesn't know all the terms and lingo, but if you want to use media monitoring to its fullest potential, you should read on.
Understanding the words and phrases commonly used in media monitoring will allow you to make the most out of your monitoring experience:
Ad monitoring: A service used by marketers, brands and organisations to keep track of their adverts placed in the media.
Keyword tracking: The process of tracking specific keywords surrounding a brand entity, event or campaign as well as commonly associated words.
Media coverage: This term refers to the number of times a brand was mentioned in the media.
If you are looking for more insight into the world of media monitoring, you should check out
What fuels media monitoring.
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