7 June 2016 – Heads up communicators; Newsclip’s online press portal, mypressoffice, will ensure press releases are fast-tracked from your desktop to the pages of relevant publications.
The portal connects communications professionals, journalists and publishers through the sharing of press releases and categorised content, all on one easy-to-use platform.
Punting and publishing press releases can be a contentious issue. PR practitioners may bombard journalists with unwanted material while journalists may have a hard time accessing the content they’re after. But all that is about to change.
mypressoffice gives you access to a dashboard where all uploaded press releases are visible by category. Anyone can pre-select categories of interest to receive notifications as new releases or information is added to that section of the website. This is ideal for journalists who cover a specific beat and for communications professionals who need to stay abreast of industry news.
Along with viewing press releases, mypressoffice also allows you to create your own customised press office and publish press releases.
By creating a personalised press office, content is more readily available to interested journalists or publishers, as users can publish press releases as well as showcase their company overview, full executive biographies, image galleries, CSI initiatives, official logos and specific branding guidelines to be used. This means PR firms and brands can now offer a one-stop shop to journalists and publishers hunting for new content and press releases.
Additionally, users with a press office can track the number of people who have subscribed to their press office and send press releases directly to contacts within their address book or to their Target Media Directory media groups.
The dashboard serves as a genesis for all mypressoffice’s other capabilities, making all relevant information easily accessible in one centralised location. Search Engine Optimisation (SEO) ensures all the content loaded onto mypressoffice is searchable by category, helping deadline-pressed journalists to quickly find the content they are after.
Integrating mypressoffice into the way your brand shares information is a breeze through the easy registration processes.
To try mypressoffice for free or to register, visit
www.mypressoffice.co.za.