News and Insights


Four industries that you might not expect can use media monitoring

The insights that media monitoring offers businesses are invaluable. Sometimes, however, the lines can get blurred when it comes to determining which industries need this service and which ones don't.

Industry Insights

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Five industries that cannot go without media monitoring

Media monitoring services are used by many brands. Businesses from all industries (and all sizes) have seen the value of it for reputation management, competitor analyses and proving return on investment. So, what are the industries that definitely need media monitoring services? Let’s take a look.

Industry Insights

Three reasons why retail brands need media monitoring

Media monitoring for retail brands isn’t usually the first thing that comes to mind when you think of media analysis, but it should be. Why? Well, the e-commerce industry is growing at an unparalleled pace and brands need to capitalise on this opportunity where they can. 

Industry Insights

Three ways media monitoring is a content creator's little helper

Media monitoring is the helping hand that every content creator needs. This is because its services can assist a writer in finding new content ideas or improving their strategies — creators can find all the answers they need!

Industry Insights

Three types of media coverage your brand should have

Positive media coverage can be a powerful tool for PR professionals and marketers alike. Why? Because it puts your business in the spotlight as a credible thought-leader in your industry. This can help you to represent your brand as more trustworthy to your customer base.

Industry Insights

Everything you need to know about earned media value

Earned media value (EMV) is a term that's often used but not always understood. This kind of measurement draws on a bunch of metrics to show the worth of content created by external parties and users. For those who aren't fully aware about this gauge, check out the what, why and hows about it right here!

Industry Insights