Industry News and Insights

Why Every Brand Needs a Media Monitoring Strategy — Not Just Big Corporates

Media monitoring is essential for any brand aiming to expand, protect its reputation and maintain its relevance — not just a privilege for large companies with substantial PR budgets. Regardless of whether you're a startup, small or medium-sized enterprise, NGO, or individual brand, keeping track of media mentions is vital in our fast-paced, constantly connected world.

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Media Monitoring and SEO

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How print media monitoring has changed

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Brand narratives versus brand stories

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How to Increase Your Brand's Media Coverage

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Latest from Newsclip

The PR Pro's Guide to Navigating South Africa's Media Landscape

In South Africa, it is not just our people that are diverse — our media is as well. We have over 280 radio stations, a growing podcasting scene, regional newspapers, influential online platforms and a vibrant social media culture. All of which is gold to a PR who knows how to navigate this media melting pot.

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Can Public Figures Benefit from Media Monitoring?

Large corporations are not the only brands that can benefit from staying informed about their media coverage. The same goes for small businesses, political parties or even public figures. This blog outlines how public figures can benefit from media monitoring.

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Different Types of Journalists

Journalism is a dynamic field that consists of more than your evening newscaster. Whether you are looking to start a career in this field or a PR looking to make the right connection, there's a form of journalism suited for every interest.

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How Community Media Coverage Strengthens a Brand

A brand's media coverage can be assigned an estimated monetary value by calculating its AVE. If AVE were the only indicator of the value of media coverage, community media coverage would be less valuable than commercial media coverage. However, the value of community media coverage lies elsewhere.

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Three Tips For Writing a Press Release

A key skill for PR professionals is crafting compelling and effective press releases. Although practice is important, adhering to certain guidelines can help significantly in attaining the desired outcomes and achieving your objectives with every release you issue.

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