Why you should be monitoring your competitors' ads

13 Oct 2023

Industry Insights
In any brand or business, staying competitive and ahead of the game is essential. And the best way to do that is to keep track of your competitors' — what they are posting, what people are saying about them, where they are advertising and most importantly, what they are advertising.

Many people might feel like monitoring their competitors' is a bit of a no-no. But by monitoring your competitors' ad campaigns, brands and businesses can gain valuable insights, such as:

  • observing industry trends
  • seeing what is working for them and adjusting your own strategies accordingly
  • learning about their pricing strategy
  • discovering what content they are producing and improving your own, and
  • finally, finding out what needs they are not meeting for your intended target audience.

If you found this blog helpful, then take a look at our blog on The importance of reputation management.

*Image courtesy of Canva