If you are creating adverts and aren't making use of media monitoring then you are going to be shocked and amazed at the value it will add to your brand!
When you create an advert, after putting in a lot of work and money, you leave it in the hands of the publishers to place it where you paid for it.
But when you make use of media monitoring, you can verify that your ads are placed in the correct spaces you paid for and that they are published as long as you paid for them to be.
With this information, you are also able to make strategic decisions about future ads.
If you are interested in finding out more, then take a look at these
Three reasons why advertisers should monitor their competitors.
*Image courtesy of
Canva