SA Electrical Contractor: A direct line to South Africa’s electrical professionals

1 Feb 2018

SA Electrical Contractor is a new electronic magazine that was launched in November 2017 by the Electrical Contractors Association of South Africa, also known as the ECA(SA). It is also a recent addition to Target Media Directory, the most comprehensive database of media titles in South Africa and the rest of Africa.

To understand why SA Electrical Contractor was launched, you must first understand the purpose of the ECA(SA).

Founded in 1950, the ECA(SA) is an organisation for employers and, in the association’s own words, “the ‘home’ of trusted electrical contractors for almost seven decades”. The ECA(SA) is directly linked to thousands of electrical professionals  within the industry. This is  the core audience for SA Electrical Contractor.

This primarily electronic magazine is published bi-monthly and emailed to a database of approximately 5 000 people in the electrical and associated industries. It features the latest electrical industry updates, technologies and product information.

The magazine talks to everyone in the electrical industry, from apprentices and emerging contractors to seasoned small business owners. Editorial content is written by industry experts and covers a wide range of topics.

It provides information on the best ways for electrical professionals to run their businesses, showcases innovative electrical installation projects and features news from the ECA(SA)’s regional offices. Regional news in the publication covers topics such as labour practices, training, technical support, advice and issues surrounding contracts.

The publication is a direct line to the niche target audience of electrical professionals in South Africa. Visit for news about the magazine.

Sign up to to get detailed information about association publications like SA Electrical Contractor.

Target Media Directory is a comprehensive media database that provides in-depth details of publications, broadcast stations, websites and blogs in South Africa, as well as prominent media titles across the African continent.

Radius magazine is another local publication that speaks to an industry. Read how this mag reaches the agricultural industry in our article, Radius magazine: Serving the South African agri audience.