How to use media monitoring data for strategic marketing

8 May 2024

Industry Insights: Infographic
Every marketer wants their campaigns and strategies to be successful, but it is not always simple. However, media monitoring can provide marketers with an extra push to success if they know how to use it. Here's how to maximise your marketing potential using media monitoring data:

Identifying outlets

Monitoring your brand’s mentions will show you, as a marketer, which outlets are discussing your brand or topics. This will help you choose more effective marketing avenues, such as newspaper or magazine ads. 

Ad tracking

Tracking ads allows brands to check if their ads are placed correctly. This helps you gain insight into how competitors are advertising and stay up-to-date with new trends.

Content optimisation

When marketers know what the conversations surrounding their brands are, they can optimise their content accordingly. They can plan their content to join in or change the topic if they need to. 

Are you hoping to give your marketing strategies the best possible chance for success? Newsclip can help you do just that. 

Every brand has different needs when it comes to monitoring and tracking. Find out more about Brand tracking and media monitoring: the difference

*Image courtesy of Canva