Brand tracking and media monitoring often get thrown around as interchangeable terms; in reality, they are definitely not.
While they both offer a brand endless benefits, they do have some pretty distinct differences that you might not know about.
Brand trackingBrand tracking keeps a record of your media coverage and how your brand is represented in the media.
Brand tracking services include:
- media monitoring
- social media monitoring
- advert monitoring, and
- media coverage reporting.
Media monitoring Media monitoring is about verifying brand data on brand mentions by listening, watching and scanning editorial content in the media.
The data derived from media monitoring includes:
- when and where mentions happen
- how many times your brand is mentioned, and
- how many times you have placed an advertisement in the media.
Newsclip is the one-stop shop for all your brand tracking and media monitoring needs. Not sure if you need media monitoring? Find out
Why media monitoring is a potent media relations tool to eliminate any doubt.
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