Why you should add Share of Voice to your digital strategy

1 Apr 2021

Industry Insights
Share of Voice is, and will always be, one of the best ways to measure your brand’s performance; it lets you see how you compare to other industry players.

This helps you gain massive insight that will allow you to make important business decisions, depending on whether your efforts were fruitful or not.

Need more convincing?

Let’s dive in:

Insight into content performance

Share of Voice can help you understand which of your content is considered to be the best-performing and which isn’t.

And with content that isn’t doing well, you need to know what your competitors are doing to succeed where you aren’t. If they seem to be doing better than you, you can use Newsclip’s Share of Voice report to compare and see where your brand’s content needs to improve in order to surpass them.

For example, you could be creating the correct content but it may not be suitable for the brand. This is where the Share of Voice comes in: As a service, you will get the ‘411’ on whether you’re sharing the right messages or not.

Understand frequency and timing

Timing is an expensive commodity, which is why it’s important to know when the best times are to share your brand’s content.

Share of Voice can help with this, as it is able to deliver data that will let you see which times your content performed the best, allowing you to change your posting times to where your content receives a higher volume of your audiences’ attention.

Engagement rate

Brand engagement is one of the best ways to measure if people are interested in your brand or not.

With the insights gathered from Share of Voice, you’ll be able to understand in-depth who is engaging with your brand and how often.

For example, in a competitor report, you may find that you have a satisfactory engagement rate on social media while your competitor who, despite having a large following, has less. But why is that?

Well, the Share of Voice report gives you the insights you need to help you understand why, although your brand might not have many followers, you’re still knocking it out of the park!

Keen to learn more about what media monitoring services can do organisations? Then take a look at How nonprofits can benefit from media monitoring.