What fuels media monitoring?

Media monitoring is not possible without the technology and systems that fuel the process so that we can get the information we need.

Media monitoring tracks your brand’s media coverage with three technologies that fuel the process.

Machine learning
This is a form of AI that allows you to train systems to look for patterns within the data collected.

Natural language processing (NLP)
NLP processes and organises human text into different word classes. It can then identify the topic of discussion.

Sentiment analysis
Here, NLP is used to analyse text to determine how positive or negative it is and classify it accordingly.

Have a look at How media monitoring can help with marketing and PR if you are looking for more media monitoring-related content.

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