Three reasons why retail brands need media monitoring

5 Oct 2021

Industry Insights
With the rise of e-commerce and social media, brands and consumers now engage more intimately and customers demand ever-increasing attention from the companies that they interact with. This makes tracking brand conversations more important than ever. 

With this being said, how could your retail brand benefit from a media monitoring service?

Let’s find out: 

1. Media monitoring helps retail improve customer experience

Do you ever wish you could know exactly what your consumer base was thinking? Well, utilising a media monitoring service can help with this, as it gives you valuable insight into the public perception surrounding your brand. 

If you’re wondering how all of this works, then take a closer look at brand tracking and sentiment analysis — because this is the answer! 

Brand tracking keeps track of all of your brand’s media coverage, which offers a holistic view of how it is represented in traditional media, on social platforms and in your adverts.

Utilising this service will give you insight into how the public perceives your brand and its messaging. Understanding how your audience receives your brand’s messages will enable your retail company to either change or improve on its image, according to what consumers want to see. 

Using brand tracking and sentiment analysis together will help you get more bang for your buck. This is because the two go hand-in-hand — working together to provide an effective solution. 

Sentiment analysis and Natural Language Processing (NLP) analyse various texts to classify words as either positive, negative or neutral. This, in turn, reveals how a particular customer is feeling in that selected comment or text.

Media monitoring and brand tracking arms you with all the information you need to better understand your audience’s needs — allowing you to improve customer experience. And yes, this is a vital part of the consumer’s journey with your brand.

2. Media monitoring helps track retail brand campaigns

You definitely want to know if your latest campaign was a hit or a miss with your audience, and that is why media monitoring is for you!

Utilising campaign keyword tracking enables you to track specific keywords relating to campaigns or product launches. This tool empowers retail brands by giving them the insight that they need to adapt their strategies based on customer reception and feedback. 

It is essential that your retail brand monitors the performance of its campaigns because that will help you to identify what is working and what isn’t. This, in turn, allows your brand to grow brand awareness. 

3. Media monitoring helps you to keep an eye on competing retail brands

As e-commerce grows, so does the competition within this industry. But this isn’t necessarily a bad thing. 

If you study your rivals, you will be able to identify their strengths, weaknesses, the public perception surrounding their brand and any possible gaps in your shared market

Media monitoring gives you insights that can help you focus on bettering your brand image and products where competitors might be lacking. But where do you get this information from anyway? 

At Newsclip, we’ve partnered up with Adclip, an advert monitoring service. This solution enables you to see exactly where your competitors are placing their adverts. 

This information is useful because, by seeing where your biggest rivals are placing their ads, you’ll know where to place yours. Moreover, it will help you identify gaps in the market as you can also see where your competitors aren’t advertising — allowing you to tap into those new markets first. 
Do you want to know more about how you can get a leg up on your competitors? Then be sure to read How brand monitoring can help you beat competitors.