How traditional media has adapted to the digital era

5 Apr 2024

Industry Insights
With digital dominating the world we live in, traditional types of media like newspapers and magazines must adapt or risk becoming antiquated. Some may think that these forms will fade away, but time has shown that they can adapt and are here to stay.

Traditional media outlets have adapted to the digital age by establishing an online presence. For print media, this meant a reduction in physical copies and the creation of a digital platform for readers.

Advertisers can now reach a global audience through social media and digital platforms, whereas before they were limited to local or national audiences. 

However, the rise of fake news, due to the ease of sharing information, benefits traditional media outlets. They are still considered trustworthy sources in today's digital world. 

Digital or hardcopy, whatever you like, Newsclip monitors them all! 

If you are looking to find out more about traditional forms of media, be sure to take a look at The current figures of newspapers in South Africa.


*Image courtesy of Canva

**Information sourced from media update