More opportunities lie in this field than one might think. Yes, being a media analyst may be the first thing on your mind, but there are
many other important roles that play a part in running a successful media monitoring company.
Ready to learn more? Then read on!
1. Media analyst
Are you a data-driven, logical person that has a keen interest in media trends? It sounds like you would be a perfect fit for a career as a media analyst.
“A media analyst is a person that examines data generated by various media channels to identify patterns and trends through the use of
data analysis tools. They assist clients by compiling concise narrative reports based on their analysis requirements,” says the team at Newsclip.
“The media analyst also provides each client with meaningful insights into trending media issues surrounding their brand. This allows the client to make important decisions regarding their internal communications strategy and stakeholder feedback.”.
2. Sales consultant
Would you consider yourself a people person? Are you confident and reliant? If you answered ‘yes’ to any of the above, you could have a future as a sales consultant. But what does this role entail?
Let's find out!
“At Newsclip, a sales consultant is a dedicated account manager assigned to oversee an extensive client portfolio. They also focus on selling products and solutions, to best meet the client's outcome requirements.”
“But the sales consultant’s role does not begin and end with making sales. In addition to that, they assist with day-to-day client queries to maintain a positive client experience and establish long-standing relationships,” the team says.
3. Content creators and strategists
Do you have a knack for writing and planning content? Then a career in content creation and stratification may be for you!
The role of a content creator and strategist is:
- creating content that conveys the brand’s voice and that is appropriate for their target audience
- setting clear-cut writing guidelines to fit the brand’s tone and style
- strategising ways to improve your content writing and promotion
- devising content marketing and editorial strategies
- analysing content to determine what’s working and what isn't
Yes, content creation requires you to be creative
and think out of the box. Content stratification, on the other hand, requires you to take a deep dive into analysing your audience to determine what would resonate best with them, while still allowing the brand’s voice to shine through.
4. Social media managers
Living in the digital age, a career in social media is where it's at! If you’re passionate about copywriting, consider yourself creative and are a master communicator, a career managing social platforms would be ideal for you.
A person who is in this role wears many hats; they create social media content, engage with followers and generally curate a brand’s social media identity.
A social media manager usually juggles multiple platforms, meaning that anyone wanting to pursue a career in this field must be social media savvy —
especially on Instagram, Facebook and Twitter.
Additionally, you’ll need to have a clear understanding of what the audiences on each of these social networks want to see from you.
Having a comprehensive knowledge of how these platforms work and who your audience is will help you to devise strategies that help you maximise your brand’s reach and grow awareness.
Now that you understand what careers there are in this type of company, why not learn more about how it works with The essential guide to media monitoring.