Have you ever heard of brand management? Great! Do you know how media monitoring helps with brand management? Read on to find out.
Brand management measures, maintains and improves a brand's reputation and image. It does so by looking at its positioning, messaging and its perception according to the public.
Media monitoring is the solution that helps brands verify the content they put out, which ensures that the brand's image is communicated correctly to the public.
By tracking what is externally said about a brand in the media, it helps them to act accordingly in the best interest of the business.
But what's the bigger picture when it comes to brand management? Find out in our blog,
What does brand management entail?*Image courtesy of Canva