Advert monitoring is an ideal way for brands and agencies to keep up with where and how their adverts have been placed. Want to know if your advertisements have been placed in line with your schedule? Or even if your partners have used your branding correctly? The best way to know for sure is to use an advert monitoring service.
It’s a service that tracks where your brand’s adverts have been published. This can be useful for both agencies and brands. But how, you ask?
Here are the three reasons why advert monitoring is a brand’s best friend:
1. Check that your adverts have been placed correctly
You’ve spent hours working on the perfect ad campaign and placed adverts with various publications. How can you be sure they have been published and that they have been placed correctly?
Some advert monitoring services, like
Adclip, show you the published adverts. That way, you’ll know if they have been placed the way they should have been. This feature is particularly useful for agencies with multiple brands to look after.
Signing up for an advert monitoring service will save you hours of trawling through publications. Some services will send you email alerts as soon as a relevant advert is available, and some can even offer you metadata about each advert – including the advertising value.
Advanced advert monitoring services use image recognition technology, driven by artificial intelligence, to quickly and accurately identify logos.
2. See how your competitors are advertising
Wondering what your competitors are up to? An advert monitoring service lets you keep an eye on your competitors’ adverts and uncover their marketing strategies.
How your competitors are advertising can offer clues into their next big moves, who they are targeting, how the brand is performing financially, and more. It can also offer you an opportunity to identify gaps in your own marketing strategies. In order to remain competitive, it is key to understand where your competitors’ brands are being advertised, how they are doing it, and how much they are spending.
These insights from your advert monitoring service can then be used to give your brand the inside edge.
3. Check that your partners are using your branding correctly
So you’ve picked your media partners and you’ve sent them your branding, but how can you be sure they are using it correctly? Advert monitoring services can help you with that.
These services monitor print media for your logos and notify you when they are found. You can also use advert monitoring to keep an eye on your trademarks, ensuring they are not infringed upon. Some services can also compile these clippings into digital eBooks, which present your published adverts in a neat format.
Advert monitoring services are a great option for brands and agencies alike, but did you know that it is only one part of a brand tracking service? Find out more about it in our blog post,
The brand tracking basics: What you need to know.