Industry News and Insights


How media monitoring can connect brands and audiences

The media is a powerful and popular method of communication. Brands often use it as a way to relay messages to their audience and the public uses it to start conversations about brands. But are the messages landing? Is your brand connecting with your audience? Media monitoring can help with that.

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Media monitoring for political parties

High on the priority list right now is the public's opinion of our political parties. And so, the best way for these parties to gauge how they are doing — especially in the next few months — is through media monitoring.

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Benefits of ad tracking

Advertisements are the original and classic way of advertising and marketing a product or brand. That is why almost every brand out there uses ads in some way — bigger brands will even utilise multiple adverts at the same time. Monitoring and tracking your ads, however, is just as important as the ad itself.

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The importance of broadcast monitoring

The importance of broadcast monitoring shows up in more than one place. Not only does it provide a powerful tool for brands and entities, but it ultimately aids society in understanding our past, contemporary position and future. Here's how:

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Media monitoring terms you should know

If you are someone who is thinking about signing up for media monitoring or has just signed up, there are some terms that you should start familiarising yourself with. Once you know the basic terms, you definitely won't feel overwhelmed when your reports start coming in!

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The benefits of broadcast monitoring

People often only think of written media when they think of media monitoring. Yes, it is a massive focus in the industry, but it is not the only one. Broadcast media is part of our daily lives, which means it also impacts our brand decisions. So, what are the benefits of monitoring broadcast media?

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