Industry News and Insights

Integrating Social Media Analytics With Traditional Media Monitoring

Whether you are stuck on social platforms or a die hard traditional media fan — your brand needs both traditional media monitoring and social analytics to reach a wide audience and be successful.

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Media Monitoring and SEO

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How print media monitoring has changed

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Brand narratives versus brand stories

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How Media Insights Inform Your Brand Strategy

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Latest from Newsclip

Should You Rebrand? Six Signs It Is Time For a Change

Rebranding is not just about updating your logo or hopping on yet another trend. Rather, it's a strategic marker of growth. Done right, rebranding can expand your audience, help you stand out and rebuild your brand reputation. But done wrong, it can confuse and dilute your brand loyalty.

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Decoding the Impact of Influencer Mentions

With the rise of social media, influencer marketing has become an industry of its own. In 2025, it's important for brands to question how influencer mentions can shape their brand reputation. Are they helping, harming, or simply adding noise?

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Why Every Brand Needs a Media Monitoring Strategy — Not Just Big Corporates

Media monitoring is essential for any brand aiming to expand, protect its reputation and maintain its relevance — not just a privilege for large companies with substantial PR budgets. Regardless of whether you're a startup, small or medium-sized enterprise, NGO, or individual brand, keeping track of media mentions is vital in our fast-paced, constantly connected world.

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How to Increase Your Brand's Media Coverage

In order to build a strong brand identity and be a familiar, recognisable brand in the public eye, your brand needs to increase its visibility. A key step in increasing brand visibility is focusing on your brand’s media coverage.

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The PR Pro's Guide to Navigating South Africa's Media Landscape

In South Africa, it is not just our people that are diverse — our media is as well. We have over 280 radio stations, a growing podcasting scene, regional newspapers, influential online platforms and a vibrant social media culture. All of which is gold to a PR who knows how to navigate this media melting pot.

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