Research & Analysis

On a daily basis, Newsclip’s research and analysis team reviews clippings from a variety of media. Sentiment, trends and issues are assessed to provide clients with deeper insights into their organisations’ reputation.

Newsclip’s Focal Points report includes both qualitative and quantitative methods to identify key issues and trends in the media, assisting clients with media research and communication management.

Beyond client-orientated research, the team also reports on focal point investigations; an analysis of topics of interest to a broader audience.


  • The development of South African editorial media

    The introduction of ‘New Media’ and the digitisation of the media industry has resulted in news consumers migrating towards online methods of news consumption. This has left the future of ‘traditional media’– print and broadcast – in question. However, it was found that print media is still the preferred medium of news in South Africa, with the minority of the population receiving their news solely from online platforms. Following the introduction of local content quotas in 2016, South Africans have indicated a clear preference for locally produced media content.

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  • Touch points: Optimising customer experience

    The advancements in business intelligence have resulted in an immense content increase. Although businesses play an important role in customer experience, this is often overlooked as many businesses struggle to engage due to data overload. Focal Points researched touch points, the points of interaction between customers and businesses, and their role in improving customer experience. Customer touch points allow businesses the opportunity to customise and measure their customer interactions. The paper considers marketing in silos and media metrics as possible areas for development. It was found that managing touch points contributes towards successful customer experiences as well as better financial performance.

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  • Fake News: The significance of false reporting in the South African media

    Throughout 2016, there has been a sharp increase in the production and circulation of fake news in the South African media. This results in great cause for concern given the purposefully deceptive nature of the stories. The following research aims to provide better insight into the emergence and rise of fake news reporting in South Africa. It seeks to analyse the claims by fake news reporters that these stories realise their right to free speech and fulfils the missing gap of political satire in the country. However, South Africa has a dire need for responsible journalism that contributes towards a democratic and representative society.

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  • Patriotism in South Africa and the South African media

    24 September is known to South Africans as national Heritage Day: A public holiday to encourage all South Africans to celebrate their diversity and remind individuals of the importance of their place in the nation. This paper considers patriotism by referring to a study conducted by Brand South Africa, which revealed that 80% of respondents are ‘proudly South African’. However, it was noted that respondents felt the media portrays the country in a more negative light. Consequently, this paper questions the media’s role in patriotism. It was concluded that the media has a trusted role in society and, regardless of balanced or patriotic reporting, creates a platform for South Africans to feel part of a wider community.

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  • Social media as a news platform

    The Internet has grown immensely within the past decade, resulting in an increased use of social media. It was found that 62% of adults in the USA receive news on social media (Gottfried & Shearer, 2016:2). The impact of social media as a news platform brings to question the impact on traditional mediums, such as television, radio, and print. The paper looks at recent social media statistics from the USA and South Africa to consider its effect on traditional media platforms. It was found that social media will not replace traditional media, but rather accompany it by assisting all parties involved.

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  • Top Gear: The significance of brand ambassadors

    Top Gear has recently received media coverage centred around the previous hosts, Jeremy Clarkson, Richard Hammond and James May, as well as the latest host, Chris Evans, leaving the show. Top Gear fans argue that the show’s attraction lies in the hosts’ chemistry on set. Academic studies have found that employees’ roles in an organisation are highly beneficial, but that their impact as brand ambassadors can often be overlooked. By referring to Top Gear, this paper discusses the value of the hosts as brand ambassadors and the consequences of brand eclipsing.

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  • The impact of local content

    The South African Broadcasting Corporation (SABC) announced a 90% local music quota resulting in various reactions from the public. While implementing a local music quota aims to promote the local music industry, some argue that it will result in a loss of audience. This paper refers to the SABC’s announcement by exploring reasons for enforcing a local content quota with regards to its possible impact. Although various academic and media opinions are explored, its true impact will only be known a period of time after its implementation.

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  • Guptas, reputation and risk of association – Part II

    Business relationships play an important role in building a company’s reputation and contributing to business growth. Relationships with untrustworthy business partners can have detrimental consequences to a company’s reputation. Continuing from Part I of “Guptas, reputation and risk of association,” this research paper explores the risk of association with the Gupta family, by considering the impact of their relationships on the reputations of their business associates. It was found that the credibility of all parties associated with the Gupta family has been called into question.

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  • Guptas, reputation and risk of association – Part I

    The Gupta-owned Oakbay Investments debacle has raised concerns over the effect a business’ reputation has upon its operations. Corporate image and identity play a role in building reputation, therefore influencing corporate reputation either positively or negatively. This report, using Oakbay Investments as a case study, differentiates between the factors influencing corporate reputation and the factors involved in measuring reputation.

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  • South Africa welcomes a second stock exchange, ZAR X

    The Financial Services Board (FSB) has recently granted a new player an exchange service licence, essentially competing with the 130 year old Johannesburg Stock Exchange (JSE). This research report looks at the possible reasoning for a second stock exchange and clarifies the intent of the new stock platform.

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  • The development of South African editorial media

    The introduction of ‘New Media’ and the digitisation of the media industry has resulted in news consumers migrating towards online methods of news consumption. This has left the future of ‘traditional media’– print and broadcast – in question. However, it was found that print media is still the preferred medium of news in South Africa, with the minority of the population receiving their news solely from online platforms. Following the introduction of local content quotas in 2016, South Africans have indicated a clear preference for locally produced media content.

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  • 2016 Car of the Year: how judgements are made

    The 2016 South African Guild of Motoring Journalists Car of the Year awards took place on Tuesday, 8 March. 2016’s winner was the Volvo XC90, with the runners up being the Ford Fusion and the Mazda2. Newsclip analysed media coverage of the models from when the nominees were announced leading up to the winner announcement to gain an understanding into whether the amount of media coverage had any correlation with the actual results.

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  • SONA 2016 and Land Reformation

    Land reform in South Africa since the end of apartheid has been beset by complications. These have been brought on by the need to right past wrongs, local and national economic imperatives, and the balancing of competing interests so that South Africa at large benefits.

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  • South African Cricket, the Media and Transformation

    The media plays an important role in shaping the public’s attitude regarding the South African cricket team, the Proteas. A Newsclip analysis of the media’s coverage of the team during the recently completed Sunfoil Test Series between South Africa and England found the media focusing on the team’s players, leadership and the issue of transformation.

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  • The Dakar Rally 2016

    The sponsoring of sporting events is an accepted form of brand promotion, given the positive effects these relationships can have for the brand and the event itself. The Dakar Rally is one such event where corporate sponsorship has come to play an inseparable role in how the event is understood and described by those who take part, those who cover it, and those who watch it.

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  • Firearm legislation: Mass shootings and police killings

    The issue of gun control has recently become a highly debated topic. Ineffective firearm legislation holds high risks because of the impact it has on society. Newsclip’s analysis team has explored the proposed amendments to gun legislation in South Africa and the United Sates, and whether they will prove effective in curbing gun-related homicides.

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  • Star Wars: The Force Awakens

    In the world of Star Wars: The Force Awakens, the media coverage veers distinctly into Yoda’s well known quote, “Do or do not. There is no try”. A Newsclip analysis of this coverage revealed four distinct themes; philosophy, religion, the empowerment of women, and language use. These themes are exhibited in how the film has been digested by consumers, and the way it has affected popular culture through its content and design.

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  • The Conference of the Parties 21

    The Conference of the Parties 21 (COP) took place in Paris this year between the 30th of November and the 11th of December. The aim of COP is to assess progress relating to climate change and to get developed countries to reduce their greenhouse gas emissions. Newsclip Media Monitoring conducted an analysis on the media revolving around COP21 to establish the climate change-related trends, and what the challenges are going forward.

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  • Contextualising the Fitch Downgrade

    South Africa’s recent rating downgrade has been precipitated by government caving into demands by protesting students for a 0% university fees increase, load shedding, and economic turmoil among South Africa’s BRICS partners. With the likelihood of a recession increasing by the week, the possibility of South Africa being further downgraded to junk status looms large on the horizon, making raising money arduous and the repayment of debt further burdensome.

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  • The Finance Minister Shuffle

    In the past week, news has been rife with headlines relating to the reshuffling of the Minister of Finance within parliament and the effect it has had on the South African economy. Many questions are being raised about what happened in the short time that Nhlanhla Nene held the title, and what re-appointed Minister of Finance, Pravin Gordhan, plans do to about the current crises. Newsclip Media Monitoring analysed the media coverage pertaining to the saga in hopes of answering some of these questions.

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  • Student protests: a textual analysis

    The #FeesMustFall student protests in South Africa during October and November 2015 brought student funding to the forefront of the political conversation. According to an in-depth Newsclip analysis of the protests, media acknowledged the prevalence of white privilege and economic exclusion within South Africa’s higher education system. However, the legitimacy of the protests, connected violence, government’s reaction, and the way the media were covering the protests, were spaces of contestation.

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