Industry News and Insights

Brand tracking and media monitoring: the difference

Brand tracking and media monitoring: the difference

Brand tracking and media monitoring often get thrown around as interchangeable terms; in reality, they are definitely not. While they both offer a brand endless benefits, they do have some pretty distinct differences that you might not know about.

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Three reasons press releases are still important
Three reasons press releases are still important

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How print media monitoring has changed
How print media monitoring has changed

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Brand narratives versus brand stories
Brand narratives versus brand stories

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Why media monitoring is a potent media relations tool
Why media monitoring is a potent media relations tool

Industry Insights

Latest from Newsclip

How traditional media has adapted to the digital era

With digital dominating the world we live in, traditional types of media, such as newspapers and magazines, must adapt or risk becoming antiquated. Some may think that these forms will fade away, but time has shown that they can adapt and are here to stay.

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How media monitoring can connect brands and audiences

The media is a powerful and popular method of communication. Brands often use it as a way to relay messages to their audience and the public uses it to start conversations about brands. But are the messages landing? Is your brand connecting with your audience? Media monitoring can help with that.

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Media monitoring: looking past raw data

Media monitoring is more than just gaining a bunch of keywords and data. The line doesn't end there. This tool formulates narrative and meaning — generating significantly more value for brands than just raw information.

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Media monitoring for political parties

High on the priority list right now is the public's opinion of our political parties. And so, the best way for these parties to gauge how they are doing — especially in the next few months — is through media monitoring.

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Benefits of ad tracking

Advertisements are the original and classic way of advertising and marketing a product or brand. That is why almost every brand out there uses ads in some way — bigger brands will even utilise multiple adverts at the same time. Monitoring and tracking your ads, however, is just as important as the ad itself.

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