21 February 2018 – It’s a New Year and a new phase of Newsclip Media Monitoring’s (Newsclip) development. The media intelligence company has transformed its solutions by implementing artificially intelligent technology. In line with this new step, Newsclip has relaunched its website,
www.newsclip.co.za.
The new website provides in-depth details about these services, which includes media monitoring of print, broadcast, online and social media channels. Newsclip also provides advert monitoring and media coverage reporting services, amongst other offerings.
“The website’s new look showcases our ever-evolving solutions,” says Catherine Dabbs, a representative of Newsclip. “We continue to expand what our products can do so that our clients always have access to cutting-edge technology.”
With this technology, Newclip is responding to the demands for smarter media monitoring tools.
AI technology powers Newsclip’s media insights for brands
Media channels and networks continue to evolve at a breakneck pace, which means brands need more advanced media monitoring tools to track content on these platforms.
It is for this reason that Newsclip has boosted the capabilities of its solutions with artificial intelligence (AI). The company’s new technology combines natural language processing (NLP) and machine learning into an artificially intelligent Data Engine. NLP allows the system to interpret human language correctly, while machine learning enables it to recognise patterns within data.
With these features, Newsclip’s Data Engine is able to instantly analyse the sentiment of news reports, articles and social media posts. It can also spot trends in thousands of these media documents.
“With these new AI-powered features, we provide brands, businesses and organisations with instant insights into their media coverage,” says Dabbs. “Our team is closely involved in every step of making this happen, from training our Data Engine to producing in-depth analysis of the insights this system delivers.”
“The Data Engine is a testimony to our innovative culture, and our new website celebrates this creative approach. It’s just one more way in which we create technology that helps brands work faster and smarter, and gain deeper insights,” she concludes.
Visit the new website at
www.newsclip.co.za to find out more about Newsclip’s solutions.
About NewsclipNewsclip is a brand tracking company with over 30 years’ experience in media monitoring and measurement. The company uses the power of automation to provide clients with insights into their communication efforts. It monitors media channels across South Africa and 51 countries throughout Africa, where it is constantly expanding its reach of media titles.
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